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Furniture World 09-10 2007,[ Pobierz całość w formacie PDF ]Fast Selling Designs Superior Quality Warehouse & Direct Container Pricing Broad selection ( Bedroom, Dining, Office, Occasional Chairs, Bathroom Furniture, Accents, Accessories and Bronzes.) VISIT US IN HIGH POINT Center Point On Centennial #18 2202 E. Randol Mill Rd., Arlington, TX 76011 817-446-3204 Fax: 817-446-0862 Email: "We want to thank you for all of your support over the years. We look forward to seeing you at the High Point market.” -Cathy Bartolowits The Business Solutions Magazine For Furniture Retailers FOUNDED 1870 • Visit e Industry’s Most Extensive Furniture Site SALES skills/management problems and solutions. PAGE 34. Create A Leather Repair Profit Center Someone stands to profit from your damaged and defective leather furniture. That “someone” should be you! PAGE 60. Inventory Management - Part 4: 20% Is Too Much! You can escape the excess inventory trap before you become too entangled, or avoid it altogether if you under- stand the reasons why so many otherwise good companies get caught. PAGE 66. Finding Figment: How To Stay Up For Your Next UP. It is possible to re-imagine, re-create, and re-define your professional life with each new “opportunity”. PAGE 26. Cover Photo: From Classic Design, the best selling Medallion Office Collection shown in a Walnut Finish. The collection also includes a file cabinet. Classic Design is known for warehouse & direct container pricing and broad selection in bedroom, dining, office, occasional chairs, bedroom, bathroom furniture and more. See their ad on page 1 of this issue or visit their website at Customer Engagement Strategy: Stay Alive - Part 4 A formal customer engagement strat- egy helps salespeople produce sales from those customers who should buy from you, but don’t. PAGE 56. OPERATIONS management FURNITURE WORLD MAGAZINE 1333A North Ave. #437 New Rochelle, NY 10804 Tel: 914-235-3095 Fax: 914-235-3278 MARKETING management Discover Your Retail DNA Part 4: Store Exteriors Support your brand building efforts with the biggest, most permanent billboard available – your store’s exterior. PAGE 4. 7 Lost Ad Secrets - Part 1 How new approaches to advertising can win friends, influence customers and make you money at a time of information overload. PAGE 42. BARTON BIENENSTOCK -Publisher RUSSELL BIENENSTOCK -Editor THELMA MASON-DAVIS -VP Sales LARRY STEIN - Associate Publisher GARY SIEGEL - Sales Manager Eastern Region JON SIEGEL- Sales & Customer Service Rep S.T. BIENENSTOCK - Associate Editor JANET H. JOHNSTONE - Canadian Editor BARBARA BIENENSTOCK - Art/Design Editor GIFFORD DORIVAL - Comptroller SUSANNE LEBOVIC - Circulation PETER MARINO -Bedding Feature Editor DAN BOLGER - Operations Feature Editor CATHY FINNEY - Sales Skills Feature Editor LARRY MULLINS - Marketing Feature Editor BPA Association of Business Publishers FURNITURE WORLD: (ISSN0738-890X) - Published every other month by Towse Publishing Co., 1333-A North Avenue, #437 New Rochelle, NY 10804. Subscription: $19 per year; $39.00 for 3 years, $26 Canada, $4/copy; Foreign $85; (U.S. currency only). Periodical postage paid at New Rochelle, NY and addi- tional mailing offices. POSTMASTER: send address changes to FURNITURE WORLD, 1333A North Avenue, #437, New Rochelle, NY 10804. Copyright 2007 Towse Publishing Company, all rights reserved. Reproduction in whole or in part is strictly prohibited. Improve Your Hiring IQ Time spent recruiting, interviewing and hiring are critical to the continued health of any furniture business. Here are tips and tools you can use to find and hire better people. PAGE 12. Double Your Traffic Part 4: Hispanic Marketing Even if you don’t speak Spanish and don’t have any bilingual staff, you can boost traffic and sales by addressing the growing and affluent Hispanic or Latino market. PAGE 30. Ask The Lighting Expert Contributing Editor & lighting expert Monte Lee tackles a tough lighting question posted to FURNITURE WORLD Magazine’s furninfo.com message board. PAGE 41. Upscale Retailing: Linley London based retailer creates and maintains a well deserved image through quality products, facilities and marketing. PAGE 50. DEPARTMENTS Delivery Survey 2007 More than 400 readers participated in a FURNITURE WORLD Magazine/ furninfo.com survey on delivery DESIGN SECTION Best selling furniture and accessories. PAGES 76-85. 2 FURNITURE WORLD September/October 2007 [ Pobierz całość w formacie PDF ] |
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