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  • Furniture World 11-12 2007,

    [ Pobierz całość w formacie PDF ]
    The Business Solutions Magazine For Furniture Retailers
    FOUNDED 1870 • Visit www.furninfo.com The Industry’s Most Extensive Furniture Site
    SALES
    skills/management
    Markdown Strategies
    That Really Work!
    Part 4 of the Dynamic Inventory
    Management Series presents the Five
    Golden Markdown Steps. This effi-
    cient markdown system has a consid-
    erable impact on profitability and
    cash flow because it greatly increases
    turns, improves gross margin, sales
    and cash flow.
    PAGE 38.
    Cover Photo:
    New exciting contemporary styled Park
    by Omnia Furniture
    is shown
    here in a beautiful white full-grain
    leather. It is available in 150 color hues
    and many sectional configurations in
    addition to sofa, loveseat and chair.
    Choices abound from California-
    produced Kathy Ireland Home by
    Omnia Furniture with over 100 exciting
    different styles in both leather and
    fabric, made in the USA. See the ad in
    this issue or visit www.omnialeather.com.
    Decorating School Crash
    Course -Part 4, Focal Points
    Decorating seminars help customers
    to solve problems, and they position
    you as a home furnishings expert.
    Margarett DeGange presents a script
    you can use to put on a
    Decorating
    with Focal Points Seminar
    for your
    customers and prospects.
    PAGE 16.
    MARKETING
    management
    The 7 Lost Ad Secrets
    Part 2: Targeting The
    Right Customer
    The oldest 25 percent of the popula-
    tion (which includes Seniors and the
    oldest Baby Boomers) controls 70 per-
    cent of the nation’s purchasing power.
    Why then do most furniture retailers’
    messages address a much younger
    demographic?
    PAGE 4.
    Who’s Afraid Of The
    Big Blue & Yellow Box?
    So IKEA just announced it’s coming
    to your town next Fall. Great, just
    enough time to plan your “Going
    Out of Business Sale”. Hey, with the
    soft economy and your shrinking
    margins, the opening of a 400,000
    square-foot IKEA store should just
    about sound the death knell on your
    business future, right?
    PAGE 24.
    FURNITURE WORLD MAGAZINE
    1333A North Ave. #437
    New Rochelle, NY 10804
    Tel: 914-235-3095 Fax: 914-235-3278
    www.furninfo.com editor@furninfo.com
    -Publisher
    RUSSELL BIENENSTOCK
    -Editor
    THELMA MASON-DAVIS
    -VP Sales
    - Associate Publisher
    GARY SIEGEL
    - Sales Manager Eastern Region
    Retail DNA Series:
    Seasonal Displays
    Seven ways are presented to keep
    your store looking fresh and make
    your offerings more relevant... on a
    budget!
    PAGE 34.
    Sales & Customer Service Rep
    S.T. BIENENSTOCK
    Retail Profile:
    Turning Retail INSIDEOUT
    Retailer finds that having a small
    showroom isn’t a hindrance to sales
    success. INSIDEOUThomestore
    reaches out to customers using mar-
    keting and innovative programs to lit-
    erally turn their store inside-out.
    PAGE 46.
    - Associate Editor
    JANET H. JOHNSTONE
    - Canadian Editor
    BARBARA BIENENSTOCK
    - Art/Design
    - Comptroller
    SUSANNE LEBOVIC
    - Circulation
    PETER MARINO
    -Sales Ed. Feature Editor
    - Operations Feature Editor
    CATHY FINNEY
    OPERATIONS
    management
    - Sales Skills Feature Editor
    LARRY MULLINS
    - Marketing Feature Editor
    BPA
    Association of Business Publishers
    FURNITURE WORLD:
    (ISSN0738-890X) - Published
    every other month by Towse Publishing Co., 1333-A
    North Avenue, #437 New Rochelle, NY 10804.
    Subscription:
    $19 per year; $39.00 for 3 years, $26
    Canada, $4/copy; Foreign $85; (U.S. currency only).
    Periodical postage paid at New Rochelle, NY and addi-
    tional mailing offices.
    POSTMASTER:
    send address
    changes to FURNITURE WORLD, 1333A North Avenue,
    #437, New Rochelle, NY 10804. Copyright 2007 Towse
    Publishing Company, all rights reserved. Reproduction
    in whole or in part is strictly prohibited.
    Tips For Moving
    Oddball Inventory
    If a piece is clearance, then technical-
    ly, you are getting whatever you can
    for it, right? Well, why not consider
    other more profitable options?
    PAGE 42.
    DEPARTMENTS
    DESIGN SECTION
    Best selling furniture and
    accessories.
    PAGES 50-55.
    2
    FURNITURE WORLD
    November/December 2007
    BARTON BIENENSTOCK
    LARRY STEIN
    JON SIEGEL-
    GIFFORD DORIVAL
    DAN BOLGER
    Fast Selling Designs
    Superior Quality
    Warehouse & Container Pricing
    Broad selection
    (
    Bedroom, Dining, Office, Occasional Chairs, Bathroom Furniture,
    Accents, Accessories and Bronzes.)
    VISIT US IN
    LAS VEGAS
    WMC Building B
    "We want to thank you
    for all of your support over the years.
    We look forward to seeing you
    at the Las Vegas market.”
    -Cathy Bartolowits
    Classic Design, Arlington, TX 817-446-3204 Fax: 817-446-0862
    Email: info@classicdesign.com www.classicdesign.com
    [ Pobierz całość w formacie PDF ]
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